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TENT | DEFINING TENT

  • Client

    Puck Litaay

  • Services

    Editing

01. What

Defining TENT’ is a triptych campaign is about embracing the abstract and defining the undefinable. An exploration of words, puns and origins derived from the word and name ‘TENT. Each clip serves as an invitation for visitors to create their own definition. ⁣This first clip is about the word ‘tent’, simply put: it’s about all kinds of tents.
⁣⁣⁣
This is part one of three of the 2020 campaign for TENT, directed by Puck Litaay.

02. Team

Director & Concept – Puck Litaay ⁣⁣⁣⁣⁣⁣⁣⁣
Cinematographer – Daan Bothof ⁣⁣⁣⁣⁣⁣⁣⁣
Gaffer – Christian van Marle
Art Director – Ella Gerritsen ⁣⁣⁣⁣⁣⁣
Stylist – Marcel Mander ⁣⁣⁣⁣⁣⁣⁣
MUAH – Vera Dirkx ⁣⁣⁣⁣⁣⁣⁣⁣
First AC – Thijs Besteman
Second AC – Jonathan ten Broeke
Best Boy – Timo Eijskoot ⁣⁣⁣⁣⁣⁣⁣⁣
Technical Assistant – Stanley van der Meer ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
Grading – Qianwei Tong // Captcha Amsterdam⁣⁣⁣⁣⁣
Music & Sound Design – Martijn Ruytinx ⁣⁣⁣⁣⁣⁣⁣⁣