Defining TENT’ is a triptych campaign is about embracing the abstract and defining the undefinable. An exploration of words, puns and origins derived from the word and name ‘TENT. Each clip serves as an invitation for visitors to create their own definition. This first clip is about the word ‘tent’, simply put: it’s about all kinds of tents.
This is part one of three of the 2020 campaign for TENT, directed by Puck Litaay.
Director & Concept – Puck Litaay
Cinematographer – Daan Bothof
Gaffer – Christian van Marle
Art Director – Ella Gerritsen
Stylist – Marcel Mander
MUAH – Vera Dirkx
First AC – Thijs Besteman
Second AC – Jonathan ten Broeke
Best Boy – Timo Eijskoot
Technical Assistant – Stanley van der Meer
Grading – Qianwei Tong // Captcha Amsterdam
Music & Sound Design – Martijn Ruytinx